Most marketers focus on media buying or creative production. Some offer strategy. A few dabble in automation. I build from the ground up and integrate directly into your team with a profit-first approach.
Over $50M in Lifetime Ad Spend • Billions in Revenue Generated • Profit-First Approach
I'm not your typical marketer. While most marketers were learning to manage budgets and optimize campaigns, I was building custom tools, writing code, and automating everything I could get my hands on.
After years of watching brands struggle with disconnected tools, slow production cycles, and mediocre results, I realized the problem wasn't just strategy—it was infrastructure. Having personally managed over $50M in lifetime ad spend and driven billions in revenue, I knew there had to be a better way.
That's why I positioned myself as a fractional growth partner who combines creative + code with a profit-first approach. I don't just run campaigns; I engineer growth machines that can scale from idea to live campaign in days, not weeks—while maintaining profitability at every step.
Today, I'm the only fractional growth partner who combines high-performance creative, advanced media buying (managing single accounts with $3M+ monthly budgets), and custom AI automation into one cohesive growth engine while integrating directly into your marketing team.
I don't have a team of my own. Instead, I help you build, train, and hire teams that you own. All systems, processes, and team members become yours. If we part ways, you keep everything—no vendor lock-in, no dependencies. This ensures your growth infrastructure belongs to you, not me.
Fractional Growth Partner
I'm not just another marketer—I'm your full-stack, AI-augmented creative and performance partner with a profit-first mindset.
While other marketers use tools, I build them. Custom AI agents, automated workflows, and API integrations that eliminate busywork.
I create thumb-stopping, scroll-breaking, metric-moving content that's designed to beat your control every time. Meta states that "56% of all action outcomes are attributable solely to creative factors."
Every campaign is tied to real-time performance data with a profit-first approach. I scale winners fast and kill losers faster.
"PowerBrief is what happens when a growth marketer, full-stack developer, and creative director all build their dream tool—then make it real."
After managing over $50M in ad spend and watching teams struggle with disconnected tools, endless email chains, and slow production cycles, I knew there had to be a better way. So I built PowerBrief—not just for my clients, but for every marketing team tired of the chaos.
What makes PowerBrief truly powerful is my AI-powered OneSheet system and Strategic Creative Feedback Loop. My AI scrapes and analyzes massive amounts of data—websites, competitors, Reddit, customer reviews, Amazon feedback, ad transcripts—then uses Gemini and Claude to generate data-backed creative concepts. It's like having a team of research analysts and strategists working 24/7 to fuel your creative strategy.
Today, PowerBrief powers my entire operation and is customized for each brand I work with, helping them transform their marketing infrastructure while maintaining a profit-first approach.
Explore PowerBriefEvery client gets a custom growth machine built specifically for their business, with me integrating directly into their team using a profit-first methodology proven across billions in revenue.
If you're a 7-9 figure brand looking for a fractional growth partner who can build, not just manage, let's talk about how I can integrate into your team and transform your growth infrastructure with a proven profit-first approach.
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