I don't just use tools—I build them. As your fractional growth partner, I integrate directly into your marketing team, help you hire and build internal capabilities, all while leveraging custom AI solutions with a profit-first approach.
Over $50M in Lifetime Ad Spend • Billions in Revenue Generated • Managing $3M+ Monthly Budgets
I build thumb-stopping, scroll-breaking, metric-moving creatives designed to dominate the feed. Meta states that "56% of all action outcomes are attributable solely to creative factors"—which is why I engineer iterations using feedback loops, predictive data, and AI tools to create a sustainable, scalable testing engine.
AI-assisted scriptwriting with built-in best practices
Streamlined UGC creator coordination and shoot management
Consistent flow of hooks, headlines, CTAs & variants
Real-time tracking that links creative to ROAS and profit
With over $50M in lifetime managed spend and single accounts reaching $3M+ monthly budgets, I run aggressive yet controlled full-funnel campaigns across Meta and TikTok with a profit-first approach and advanced audience segmentation. I scale proven winners fast—and kill losers faster.
Every decision based on profitability, not vanity metrics
LTV-based audience strategy and custom lookalikes
Real-time campaign adjustments based on profitability data
Direct feedback loops between media and creative teams
What truly sets me apart is my engineering backbone. I don't just use tools—I build them. My proprietary AI-powered OneSheet system scrapes and analyzes massive amounts of data to create a comprehensive strategic foundation, while custom AI agents using Gemini, Claude, GPT, and Grok speed up content creation and automate key processes—all designed to improve profitability.
My AI system creates a 4-stage feedback loop that transforms creative strategy from guesswork to data-backed precision:
Gemini, Claude, GPT, and Grok agents tailored to your workflow
AI agents that work directly with your creative briefing systems
Streamline key business processes to eliminate busywork and improve margins
Help you build internal teams that you own - no vendor lock-in
I don't have my own team. I help you build, train, and hire teams that you own. If we part ways, you keep all the people, systems, and knowledge.
I only work with growth-stage brands that meet specific criteria for optimal results
Stop duct-taping tools together. One platform, infinite possibilities, better profit margins.
ClickUp, Asana, Notion
Unified campaign planning & task assignment
Google Sheets + Docs
AI-powered briefs & asset tracking
Frame.io, Drive, Dropbox
Timeline-based feedback & review tools
PandaDoc, DocuSign
Built-in contract signing for creators
Slack threads
Centralized collaboration & team sync
Backstage, Aspire, JoinBrands
AI-managed UGC creator database
Meta Ad Manager
Bulk uploading & campaign launching
Multiple dashboards
Single source of truth reporting
✓ Included when working with me
*Upon discontinuation of services, PowerBrief will be billed at market rate
Brands who are ready to scale profitably and refuse to settle for mediocrity
Looking to scale profitably with advanced infrastructure
Tired of slow production cycles & disconnected tools
Who want profitable growth, not vanity metrics
Who value creative agility and technical leverage
Let's talk about how I can integrate into your team with PowerBrief and my custom solutions to drive consistent, profitable growth with a proven methodology.
Book a Strategy Call